Breastfeeding in Hospital

A friend just had a new baby, and sent through the gorgeous photos *cluck *cluck *cluck


We particularly like the photo that she sent of baby in the  plastic cot, with the breastfeeding posters stuck to the side of the cot.  We bet there were also breastfeeding posters on the noticeboard in the hospital room, in the toilets, in the hallway.

This is really great, LOVE the posters of course,and its crucial they get the information across, promote breastfeeding, and to get as many mums to breastfeed as possible.  The key points on the poster in this photo are:

How do I know if my baby wants a feed:

  • sucking movements
  • sucking sounds
  • hand to mouth movements
  • rapid eye movements
  • soft cooing
  • sighing sounds
  • fussiness
  • nuzzling at the breast
  • crying.  You may have missed all of babies earlier clues and it is often more difficult to get a crying baby to fix at the breast.

So well done to the organisations for getting the posters out and visible.

But after our time running this Breastmates business, we know that there are a high proportion of mums that aren’t breastfeeding when they are in the hospital.  So right at that early stage,  whatever THEIR reason, they are not breastfeeding.  (not judging, just stating).  So it must make these mothers feel terrible seeing all these posters around.

We’re just trying to consider their perspective.

Is this the start of the breast / bottle guilt?

We opened this up as a thread on our facebook page and there were heaps of comments from mothers.

Two of the comments that stood out were:

  • Less posters, more money for lactation consultants and more help for women who formula feed whether through informed choices or circumstances out of their control.
  • Women do not fail to breastfeed.  Health professionals, health agencies and governments fail to educate and support women who want to breastfeed.