Whether you’re newly pregnant, holding your newborn in your arms, or somewhere in the “in-between”—this season, known as the perinatal period (from pregnancy through to baby’s first year), is full of change, beauty, and, at times, challenge. The important thing to know is this: you’re not alone. Not even for a moment.
Here at Breastmates, there’s a village of support—kind, knowledgeable people who are sharing (or have been through) a similar journey, and a warm, welcoming community who walk alongside you with practical tools and emotional encouragement.
Pregnancy can feel like a whirlwind.
One moment it’s all excitement and glowing cheeks, the next it’s exhaustion, cravings, and needing the loo (literally!) every ten minutes. It’s completely normal to feel a little out of your depth, even if it’s not your first time. That’s when the small comforts can make all the difference. Choosing clothing that’s not only designed for your changing body but also helps you feel like you can make everything just a bit easier. When comfort and confidence come together, you’re ready for anything.
With over 20+ years of experience, Breastmates own brand products have been designed to last and have you feeling good throughout this special time. We also offer a range of trusted brands, handpicked to support you through every stage of your pregnancy and beyond.
Connecting with others who are on the same journey can also be a huge source of strength. If you haven’t yet shared your pregnancy news, or you’re still in the early stages, there’s a whole community of māmā going through it—or who have already been there. Our social channels on Facebook and Instagram are filled with supportive kōrero (conversation), and our blogs are full of down-to-earth advice and stories that remind you: you’re not the only one feeling this way.
As your due date approaches
Thoughts naturally turn to labour and birth. And here’s the truth: no two births are ever the same. Some go quickly, others unfold slowly. There’s no “right” way—only your way. Labour and birth can be powerful, emotional, and sometimes unpredictable. The best thing is to feel informed and supported. Speaking with your Lead Maternity Carer (LMC) and attending antenatal classes can help you feel more confident and in control. Asking questions is encouraged—always.
And then, baby arrives—and everything changes again. The fourth trimester is a tender, raw season. Days blur into nights, emotions can run high, and it’s easy to feel like you’re losing track of time—or even of yourself. The postpartum period isn’t just about recovery—it’s about transformation. Some moments will be magical. Others will be messy. All of it matters.
Breastmates.co.nz can be a lifeline during this time. From soft, supportive nursing bras to practical postpartum care kits and reusable nursing pads , each item is chosen to make life just a little bit easier. Our Advice and Tips section covers common struggles—like sore nipples, latch issues, sleep deprivation, and navigating the emotional rollercoaster that is new parenthood. Sometimes, just reading someone else’s experience can bring a wave of comfort. And if you ever want to ask a question or share something anonymously, our community is here for that too.
It’s also really important to talk about mental health. The emotional load of parenthood is real, and perinatal anxiety or depression can happen to anyone—even when everything looks “fine” on the outside. If you’re feeling overwhelmed, one of the bravest and most powerful things you can do is reach out for help. There are trusted organisations in New Zealand ready to support you, no matter where you’re at.
Resources for Additional Support in Aotearoa
- PlunketLine – 0800 933 922 (24/7)
Free parenting advice from registered nurses.
- PADA – Perinatal Anxiety & Depression Aotearoa
Education and support for perinatal mental health.
- La Leche League NZ
Gentle breastfeeding support through peer-led groups.
- Mothers Matter –
Advocacy and resources for maternal wellbeing.
Every perinatal journey is different—but one thing never changes: you are never alone.
Whether you’re looking for a comfy pair of leggings, advice on cluster feeds, or just a quiet moment of knowing that someone else truly gets it, we’re here for you—with heart, honesty, and a whole lot of aroha (love).
The team at Breastmates xx