Top Shop Winner


Breastmates is the Online Top Shop

Amongst the glitz and the glamour of a sell-out event at the Pavilion in Hamilton Gardens on Wednesday night, Breastmates Maternity, was announced as Waikato’s Online TOP SHOP®.

topshop_poze (1)Russell Sinclair, New Zealand Retailers Association Northern Regional Manager said “The sheer quality and quantity of this year’s finalists had made it a very difficult task for the judges. The overall standard was very high and all finalists should congratulate themselves on making the finals.”

For the first time, Online Stores were able to enter the awards, with their own category of Online Retailing. Websites were mystery shopped, and tested for ease of website use, clear information and pricing, clear delivery costs, enquiry response time, order confirmation and emails, delivery promise, and overall satisfaction.

Breastmates ( a website managed by Frances McInnes from Cambridge, took the online title.

When accepting the trophy, Mrs McInnes said, “I started my business from scratch 6 years ago, and have grown it slowly over time to provide a huge range of maternity and motherhood products. I’ve upgraded the website along the way to make shopping easier for customers, so its really nice to see it acknowledged at these awards. We were actually installing a major website upgrade at the same time the Top Shop Awards opened – so things probably weren’t as seamless as usual!”

Sinclair said it was the retailers who concentrated on excellent service and presentation, which covered many of the finalists in the TOP SHOP® awards, who would gain a competitive edge in this very tight market. They would gain the necessary market share which they would maintain when the inevitable upturn occurs.

Special thanks to all of the team at BKA who have worked with us over the past few months to relaunch the website, it all happened just in time for the judges!