WOW Awards 2010

Waikato Times

Friday 24th September 2010

wow_bra_modelledSpoonfuls: Model Shayna Gardner models Cambridge mother Frances McInnes’ design in the Bizarre Bra section of the Montana World of Wearable Art Awards at the TSB Arena in Wellington last night.   Mrs McInnes used her breastfeeding web business – Breastmates – as inspiration for her design, crafting a bra out of scoops used for baby milk powder.  More than 43,000 tickets to this year’s show sold rapidly.  An extra matinee show – the first since 2005 – was added to cope with demand. This year’s event is the biggest yet, with 191 entrants.

Photo Martin De Ruyter

You can read more about our reason for creating this bra here